Macey Alcorn - Creature Mark

Creature Mark

Spring 2026

Project objective

For this project, I was tasked with creating a design for a specific creature using basic components; aiming to depict its distinct characteristics. In memory of my late grandmother I decided to do her favorite animal, the hippopotamus.

PHASE 1

RESEARCH

After researching hippopotamuses, I found that they are very protective, temperamental, aggressive, and vocal creatures. Traits like these can play well into an opened mouth design.

Sketches

Using traditional sketching as well as translation sketches, I finally began to formulate a solid plan. This is the point in my process where an open mouth design became critical for the overall characteristics of my creature.

Sketch 3

Sketch 4

Iteration Phase 1

For my iterations, I focused on the hippo's overall shape and facial expression. Finding a look that portrayed the demeanor of a hippopotamus would be a vital component to my design.

Final Design Phase 1

With Guides

Without Guides

PHASE 2

Iteration Phase 2

For the next phase in the project, I was challenged with incorporating a corresponding phase with my mark. On top of creating a phrase, I also had to create a design that is influenced by the fibonacci sequence.